Dina Al Ahmad is Founder and Principal Architect of ARD Designs. She holds Bachelor's Degree in Architecture from the University of Jordan, 2007. Having had the opportunity to work at some of the most distinguished architectural firms in Amman (Jafar Tukan Architects, Sahel Al Hiyari Architects), Dina was involved in several high profile projects in the region. Dina later founded, ARD Design in 2012 which is an Amman-based creative experimental architecture and design studio. Ᾱrḍ : Arabic for “land”, “earth”, “ground”, “terrain”, “territory”, “parcel” or “plot”. It is the beginning; a landscape that is infused with creativity and wonder; a bare canvas full of possibility and unexplored potential. Ᾱrḍ is a creative architecture & design studio, based in Amman, Jordan, Founded and Directed by Architect Dina Al Ahmad in 2012. Our practice seeks to generate meaningful, coherent and living landscapes through tailored, sensitive designs that are rooted in their social and environmental fabric. Our work includes architecture, interior, landscape and furniture design. Our team is a combination of Designers, architects, civil engineers and contractors. This combination allowed for a different approach that is more flexible, more daring and experimental, as projects were designed architecturally and structurally, implemented and supervised on site -all by the same team. I believe our work process introduces a more coherent materialization of projects that would hopefully show and stand out in the Ammani landscape. ARD Design has also been involved in several residential projects. Apartment buildings, in particular, form a great part of the Ammani urban fabric; yet they are often a dull repetition of badly designed prototypes. Introducing well-designed apartment buildings would, hopefully, gradually improve the image and quality of this major component of our urban scene.